Siu Lui Shirley Choi Biography


Siu Lui Shirley Choi wears many hats. In addition to working as an award-winning songwriter, children’s author, musician, and music columnist, she is also a successful entrepreneur.

Born and raised in the United Kingdom, Shirley grew up with a natural passion for music. At just four years old she began training as a classical pianist. Her talent and passion continued to grow throughout childhood, leading her to attend the Royal School of Music in England. Here, she received a Bachelor of Music, specializing in piano performance. Afterwards, Shirley continued her education at the University of San Diego and Pepperdine, where she received two diplomas in Business and Classical Music. Furthermore, she studied with Grammy award-winning film composers at UCLA’s extension program.


Ever since she was young, Sui Lui Shirley Choi had a love for the earth and connecting with others. Combined with her talent for music and desire to make the world a better place, Shirley created the Happy Diamond Music Studio in 2005. In this role, Shirley and her team develop educational apps for children that discuss important values and global issues. In order to increase the impact of her business, Shirley returned to school to study music technology. Her positive attitude and unwavering discipline, instilled in her from years of classical music training, has led her to major success with Happy Diamond Music Studio

“I am a very positive person. Being happy is kind of my way of life. I want to send joyful messages to children. Diamond is the hardest element on earth. I want to send positive vibes to young children and people in general. I combined both ideas to create the name of The Happy Diamond Music Studio – be happy and be tough and resilient at the same time.”

-Siu Lui Shirley Choi

Recent Media Features

Siu Lui Shirley Choi

Inspirery Interview

Interested in learning from a successful entrepreneur? Shirley talks marketing strategies, making money, valuable reads for anyone looking for professional success.

Siu Lui Shirley Choi

IdeaMensch Interview

Shirley walks us through her typical work day. From tools that keep her productive to sources of inspiration behind Happy Diamond Music, Shirley provides insight into the life of an entrepreneur.

Q&A With the Founder of Happy Diamond Music

Shirley shares her inspiration behind Happy Diamond Music and the steps she took to become a successful entrepreneur. 

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